Tokopedia
Brand Alliance Program

The program is designed for qualified right holders to join as Tokopedia Brand Alliance members. Ultimately, the program aims to establish an environment of multi-party cooperation to strengthen IP protection for the benefit of rights holders, C2C e-commerce platform, and consumers alike.

Brand Alliance Program Background

As a business of reputation and trust, Tokopedia is committed to protecting Intellectual Property (IP) and ensuring the safety and comfort of our entire ecosystem.

Tokopedia has made efforts to protect Intellectual Property, among others, by educating buyers and sellers, providing a dedicated reporting channel, imposing sanctions, and many more.

We believe that the battle against counterfeiting requires all stakeholders to address the issue on both fronts, and collaborate with one another. Therefore, we’ve built a Brand Alliance Program that aims to provide our customers with more merchants that sell legitimate products and create a safer marketplace ecosystem by accommodating our brand owners with many benefits and simplicity to combat IP infringement.

What is Brand Alliance Program?

Online IP Protection Collaboration

Members are able to address IP Infringement report efficiently and effectively through Tokopedia IP Protection Platform (microsite) as a dedicated reporting portal.

Tokopedia also provides a direct communication channel between members and Tokopedia Anti-Counterfeit Team for any related issues.

Proactive Monitoring Collaboration

Members may provide Tokopedia with criteria for identifying counterfeit products.

Tokopedia will conduct a query and provide members with list of potential counterfeit products.

Benefit of the Program

One time legal documents registration

This program will only require a one-time registration process where IP Holder must upload all legally required documents for report creation.

Accessible real-time report progress monitoring

IP Holder can review the status of product links they reported in real-time on the Brand Alliance dashboard.

Faster SLA for time take down process

This program will only take a maximum of 3 working days for documents verification and a maximum of 3 working days for report verification.

Analytics Feature

IP Holder can see and analyze the statistics of their report submission on the Brand Alliance dashboard.

Engage in Constructive Dialogue

Members can submit questions and express views directly to Tokopedia including but not limited to programs, policies, and procedures of counterfeit products take down via email* to Tokopedia anti-counterfeit team.*Email address will be provided to IP Holder after registered as member.

Broad and Wide Tech-Ecosystem

Members may get wider market coverage in the Tokopedia market ecosystem, as well as create a safer marketplace by providing original products in Tokopedia.

Partnership of the Program

Participate with Tokopedia in resonating IP protection

Member is willing to participate with Tokopedia in resonating IP protection program/activities conducted by industry associations, regulators, or media.

Join forces in proactive monitoring

Collaboration will be done by the following steps:
Member provides product criteria information > Tokopedia does query of the products > Member confirms > Member reports via dashboard.

Join to Tokopedia’s Authorized Seller Program

By joining Authorized Seller Program (ASP), IP Holder will be able to gain wider access to Tokopedia market and strengthen their reseller network. Learn more.

Brand Alliance Program Requirements

IP Holder must register as an Official Store in Tokopedia and is encouraged to join the Authorized Seller Program.

IP Holder give permission to put logo, testimonials, and related statistics regarding the Brand’s program achievements in Tokopedia’s IP Protection Microsite.

IP Holder commit to conduct proactive communication with impacted sellers if there is a dispute and inquiry regarding Authorized Seller Program.

Our Members

As of September, 2022, Tokopedia Brand Alliance Program has more than 60 brands that working collaboratively with us in combating counterfeits and Intellectual Property Infringement on the Tokopedia platform.

and many more

Testimonials of Members

"Tokopedia team has always given a quick response to Xiaomi's feedback. This initiative (Brand Alliance Program) has helped us to protect Xiaomi's branding and its products at Xiaomi Official Store in Tokopedia. Thanks to the hardwork and great communication with the team, we can ensure the convenience & security of every transaction made by our wonderful Xiaomi Fans when shopping Xiaomi's official products and continue to delivering innovation to everyone."

Zhao Wentao - Country Director of Xiaomi Indonesia

"The process of reporting counterfeit products on the Tokopedia IPP website is very easy. The take down process carried out by the Tokopedia team is also very fast. We really appreciate this. In addition, if there are obstacles, such as the submission of reports that have not been processed, the Relationship Manager (RM) team and the Tokopedia IP Protection team can immediately help with these problems." (translated)

Online team of Logitech Indonesia

"The breakthrough of the Intellectual Property (IP) protection program at Tokopedia is a very welcome step in the digitalization era. We, as distributors for the McAfee brand in Indonesia, support and cooperate in eradicating counterfeit products that are detrimental to society and the Indonesian economy. The creation of a safe and comfortable transaction ecosystem based on trust provides satisfaction and dependence for sellers and buyers to always use the Tokopedia platform.

Tokopedia is a bridge between sellers and buyers meeting and interacting. Fundamental trust in the original product is critical to the success of a transaction."

Eddy Cahyono - CEO of McAfee Official Distributor Indonesia & APAC

"As one of the world market leaders in the fixing systems sector, we appreciate Tokopedia’s support in the fight against trademark infringements and counterfeits. We are satisfied with the IPP service. It's easy to work with, the user platform is very user-friendly and the takedown processing time has been reduced from 2 weeks to a few days."

Dr. Ulrich Suchy - Head of IP Management, fischerwerke GmbH & Co. KG

"Tokopedia's Brand Alliance Program has been incredibly helpful to us. We can control violations of our brands' IP and can also contribute to educating customers about the importance of product originality." (translated)

Laily Mumtahana - Spigen Official Distributor Indonesia

"We highly appreciate Tokopedia's commitment to maintaining user's trust and protecting brand owners from counterfeiting through the BAP.
As the program requires collaboration between Tokopedia and brand owners, the process of taking down counterfeit products is very fast and only takes a matter of minutes." (translated)

Yasril - Owner of Madu Fira