Indonesia, July 11, 2022 – "During the first half of 2022, Tokopedia notes that hair dryers and hair straighteners were the two top-selling electronic beauty products on the platform,” Tokopedia’s Head of External Communications Ekhel Chandra Wijaya revealed.
The sales growth of said products is supported by Tokopedia’s various promotions such as Cantik Fest, which features a wide selection of beauty, fashion, and household products alongside many attractive special offerings, including special prices, discounts, and cashback offers of up to more than Rp2 million.
Beauty Flash Friday and Market and Museum – Tokopedia’s collaboration with local businesses in the beauty, fashion, household, as well as food and beverage industries – are also available to help customers, especially women, meet their daily needs easily.
These initiatives have also impacted Indonesia’s shopping trends. On Tokopedia, provinces with the highest transaction increase for electronic beauty products in the first half of 2022, compared to the same period in the year 2021, include Papua, North Kalimantan, The Special Region of Yogyakarta, West Sumatra, and Central Java.
"Overall, DKI Jakarta, Banten, West Java, Central Java, and East Java were among the provinces with the highest transaction hike for electronic products in the first half of 2022, compared to the same period in 2021," Wijaya added.
The increase in electronic product transactions was also influenced by campaigns from Tokopedia, part of the GoTo Group, Indonesia's largest digital ecosystem that includes Gojek, Tokopedia, and GoTo Financial, such as Tokopedia Tekno, Super Gadget Day, Mega Electrodeals, and others.
“True to its tagline #SelaluAdaSelaluBisa, Tokopedia commits to supporting the sustainability of business here in Indonesia. Through these campaigns, we also aim to help many businesses – especially in the electronics industry – thrive in their own country and contribute to improving our national economy,” Wijaya concluded.
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About Tokopedia
Tokopedia, as an Indonesian technology company, has a mission to democratize commerce through technology. Tokopedia’s vision is to build a Super Ecosystem where anyone can start and discover anything. To this day, Tokopedia has empowered millions of merchants and users across the marketplace and digital goods, financial technology and payment, logistics and fulfillment, including Mitra Tokopedia. Tokopedia is part of the GoTo Group, the largest digital ecosystem in Indonesia, consisting of Gojek, Tokopedia and GoTo Financial.
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