Jakarta, July 29, 2022 – “In the first half of 2022, Electronic product subcategories such as Lamps, Computer Accessories and Laptops, and Audio were the most popular subcategories on Tokopedia,” Tokopedia’s Head of External Communications Ekhel Chandra Wijaya revealed.
Best-selling items in these subcategories throughout the first half of the year include Earphones, Speakers, Audio Cables and Connectors, Light Bulbs, Flashlights, Decorative Lights, Computer Mouse, Laptop Adapters, and Laptop Desks.
Additionally, a number of electronic products such as TV Signal Boosters, Digital Frames, Camera Cleaners, Memory Cards, and Front Panel Cables saw the highest increase in transactions during the first semester of 2022, compared to the same period in 2021. One of those products even saw its transactions spiked 13 times higher.
These trends were influenced by several campaigns powered by Tokopedia’s Hyperlocal initiative, such as Tokopedia Tekno, which showcases a wide range of curated tech products at affordable prices, Super Gadget Day, where people can find an array of unique gadgets, and Mega Electrodeals, which offers a selection of electronic products.
“Tokopedia is home to around 12 million sellers, almost 100% of which are local MSMEs, including many sellers of electronic products. As an Indonesian technology company, we strive to give sellers the most effective commerce platform by connecting them with the nearest buyers, through the Hyperlocal initiative that leverages geo-tagging technology,” Wijaya added.
The initiative further reveals other notable findings about the online shopping behavior of the Indonesian people towards electronic products, during the first semester of 2022 compared to the same period 2021, such as:
- Regencies with the highest increase in the number of transactions: Kulon Takalar, Biak Numfor, and Humbang Hasundutan.
- Regencies with the highest increase in the number of buyers: Jeneponto, Asmat, and Takalar.
- Regencies with the highest increase in the number of sellers: Kulon Progo, Madiun, and Brebes.
One of the manifestations of the Hyperlocal initiative is Dilayani Tokopedia, Tokopedia’s fulfillment service that powers smart warehouses located in the cities of Jakarta, Bandung, Surabaya, Makassar, Medan, Palembang, and other cities in the future.
"Electronics, Computers and Laptops, and Mobile Phones and Tablets were also some of the categories with the highest transaction increase through Dilayani Tokopedia in the first half of 2022," Ekhel concluded.
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About Tokopedia
Tokopedia, an Indonesian technology company, has a mission to achieve digital economic equality. Tokopedia’s vision is to build a Super Ecosystem where anyone can start and find anything. Today, Tokopedia empowers millions of sellers and users through marketplaces and digital products, fintech and payment, logistics and fulfillment, as well as Tokopedia Partners. Tokopedia is part of the GoTo group, the largest digital ecosystem in Indonesia that includes Gojek, Tokopedia, and GoTo Financial.
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